When Wonderland Bakery opens its second full-service location this autumn, the new store will serve as the piece de resistance in five years of explosive growth for the business. Mother-and-daughter team Sondra and Allyson Ames opened the Newport Beach, Calif., bakery in 2005 and quickly carved out a niche for themselves, winning over children and adults alike with the bakerys fairy tale—inspired design and desserts. The pair work “apron to apron,” as Allyson puts it, with Sondra drawing on her business and marketing expertise to build the Wonderland brand while Allyson uses her baking training to produce the bakery’s signature treats. “We wanted to create a very unique experience that didn’t exist in the retail area,” Sondra explains. “You can buy a cupcake or cookie anywhere, but you come to Wonderland for the experience? This emergence is at the heart of the Wonderland brand. “ln my imagination, the concept of Wonderland was that it would be an enchantingly delicious and whimsically fun place to visit,” Allyson says. The bakery’s theme is incorpo- rated into its baked products, with elaborate cupcakes and cookies that feature everything from butterflies and baby animals to pirates and princesses. The bakery also sells a line of carefully selected merchandise, ranging from Won- derland-themed aprons to branded mixes. The Ameses are currently working on licensing the line internationally. Sondra keeps on top of online marketing with active Face- book and MySpace pages, as well as a Twitter account that boasts more than 1,000 followers. “lt’s incredibly important to have an online presence,” Sondra says. “Eve1ything is so immediate now that you have to be connected to social media. l believe it’s actually more important than an ad or traditional marketing.” The Wonderland brand also receives a boost from its celeb- rity fans. When Whoopi Goldberg made a ringing endorsement of the bakery’s gingerbread cookies on The View, the bakery’s website was flooded with orders. After soon-to-be President Obama sampled one of the gingerbread treats, he ordered 6,000 Wonderland sugar cookies for his inauguration. Wonderland maintains its high profile by creating signature cookies for special events, most recently crafting a range of treats for the MLB All—Star Game post—game party. But what might push the Wonderland brand into national name recognition is an in—develop1nent TV show. Their production company is currently fielding offers from networks for a show that goes behind the scenes at Wonderland. “Things have really come together,” Sondra says. “The bakery’s growth, its loyal fan base, the opportunities that have come our way—it’s a great inspirational story.”
Investing in Oven Safety, why TSSA appoval is worth the cost
Posted By admin In Industry News, Production Equipment Tags: bakery oven, baking oven, combustion equipment, field, gaseous fuel, ministry of consumer and commercial relations, Oven, public safety programs, technical standards and safety authority
In the baking industry, most ovens operate with natural gas for a working fuel source. The baking oven combustion equipment should be designed to operate safely and within the local governing safety codes. The Technical Standards and Safety Authority (TSSA) is a self-regulating, not-for-profit corporation mandated by the Ontario government to deliver public safety ·programs and services under Ontario’s Technical Standards & Safety Act, 2000. In 1997, the functions of Ontario’s public safety regulations were overtaken by the TSSA from the Ministry of Consumer and Commercial Relations, and as a result, the TSSA regulates several industries, including the commerce of baking ln Ontario, any bakery oven operating with a hydrocarbon (natural gas, propane, or oil) as its fuel source is required to meet both engineering and field inspection approvals by the TSSA. Combustion equipment installed to Read the rest of this entry »
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YouthQuake, Taking a look at the echo Boomers
Posted By admin In Food and Drink Product, Industry News, Production Equipment Tags: baby boom generation, baby boomers, boom, echo boom, echo boomers, harry potter phenomenon, mid forties, mid nineties, Toyota
Every earthquake has its aftershock. They sneak up on everyone while they’re busy surveying the damage caused by the initial quaker The baby boom generation was a kind of cultural earthquake. They were born en masse for about twenty years from the mid—forties to the mid—sixties. Boomers grew their hair, burned their bras, protested, discoed, went to concerts and then gave birth a whole generation of echo boomers through the early eighties to the mid—nineties. Echo boomers have been somewhat dormant consumers until now. They did cause the Pokemon craze and the Harry Potter phenomenon, but their direct purchasing power has Read the rest of this entry »
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Water, Water Everywhere
Posted By admin In Production Equipment Tags: bakery, burst pipes, guy robertson, loading bays, micro organisms, plant, port coquitlam, wall cavity, water seepsBailing your business out of water problems.
By Guy Robertson
A pipe in your bakery’s bathroom wall will burst in one hour. Water will race through your office and across the plant floor, soaking everything in its path. The loading bays will overflow.
Pools will form in the basement.
You must act quickly. Apart from the immediate sanitation problem, you’re faced with hazards from damp electrical outlets and wiring. Your machinery could malfunction if water seeps into your computer hardware, it might break down permanently. You could lose valuable operating data. Meanwhile, your paper records become soggy and illegible.
It doesn’t take long for water to knock out a plenty says Jay Dargatz, President of Canstar Restorations in Port Coquitlam,
B.C. People are amazed at the amount of assets that they can lose during a flood.
Like any other food producer, a bakery is vulnerable because it can Read the rest of this entry »
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Pizzey’s – flaxseed ingredients
Posted By admin In Health Food, Ingredients Tags: control, flax seeds, innovative solution, omega 3, pizzey, process, soups sauces, unmatched quality, unparalled expertise
consistency harvest after harvest.
Only the finest flax seeds selectedUnmatched Quality controlPatented Process controlthree types of Omega 3′s (ALA, EPA and DHA) conveniently
rolled into one ingredient with guaranteed stability.
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ROGERS natural foods
Posted By admin In Health Food, Ingredients Tags: alberta farmers, cereal products, flour, flour products, Ltd, quality flour, rogers foods ltd, sanitation standards, whole grain flour
The popularity of ROGERS natural foods is a reflection of the North American trend to better eating habits. More and more health professionals are stressing the importance of increased use of natural products, more fiber, less chemicals in family diets. The Company prides itself on its many natural, whole grain flour and cereal products produced without the use of food additives.
Rogers Foods Ltd. produces and sells a variety of Read the rest of this entry »
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Reiser – food industry in processing and packaging solutions
Posted By admin In Bakery and Cakes, Health Food, Production Equipment, Ready to Eat Tags: brine mixers, food, food packaging equipment, food processing equipment, form fill seal packaging, high quality equipment, packaging, sausage meat, vacuum chamber
For 50 years, Reiser has been a leading supplier of processing and packaging equipment solutions for the sausage, meat, poultry, seafood, prepared food, bakery and cheese industries. During that time, the company has gained recognition for its high-quality equipment, innovative engineering, and outstanding service and support. Today, this total commitment to its customers positions Reiser as the one supplier that processors can trust for better, smarter solutions.
Food Processing Equipment:
Vemag - Stuffers, grinders, formers, fillers, portioners, depositors, extruders, and coextruders
Holac - Dicers, slicers, and cutting equipment
AMFEC - Mixers, blenders, tumblers, massagers, and macerators
Ross - Tenderizers, meat presses, slicers and BLC impingement tunnels
Fomaco - Injectors, tenderizers, brine mixers, and tanks
Seydelmann - Bowl cutters and choppers, mixers, grinders, and mixing grinders
Food Packaging Equipment:
Ross - Tray sealers for case-ready and modified atmosphere packaging
Repak - Horizontal form/fill/seal packaging machines
Supervac - Automatic vacuum chamber packaging machines
