When Wonderland Bakery opens its second full-service location this autumn, the new store will serve as the piece de resistance in five years of explosive growth for the business. Mother-and-daughter team Sondra and Allyson Ames opened the Newport Beach, Calif., bakery in 2005 and quickly carved out a niche for themselves, winning over children and adults alike with the bakerys fairy tale—inspired design and desserts. The pair work “apron to apron,” as Allyson puts it, with Sondra drawing on her business and marketing expertise to build the Wonderland brand while Allyson uses her baking training to produce the bakery’s signature treats. “We wanted to create a very unique experience that didn’t exist in the retail area,” Sondra explains. “You can buy a cupcake or cookie anywhere, but you come to Wonderland for the experience? This emergence is at the heart of the Wonderland brand. “ln my imagination, the concept of Wonderland was that it would be an enchantingly delicious and whimsically fun place to visit,” Allyson says. The bakery’s theme is incorpo- rated into its baked products, with elaborate cupcakes and cookies that feature everything from butterflies and baby animals to pirates and princesses. The bakery also sells a line of carefully selected merchandise, ranging from Won- derland-themed aprons to branded mixes. The Ameses are currently working on licensing the line internationally. Sondra keeps on top of online marketing with active Face- book and MySpace pages, as well as a Twitter account that boasts more than 1,000 followers. “lt’s incredibly important to have an online presence,” Sondra says. “Eve1ything is so immediate now that you have to be connected to social media. l believe it’s actually more important than an ad or traditional marketing.” The Wonderland brand also receives a boost from its celeb- rity fans. When Whoopi Goldberg made a ringing endorsement of the bakery’s gingerbread cookies on The View, the bakery’s website was flooded with orders. After soon-to-be President Obama sampled one of the gingerbread treats, he ordered 6,000 Wonderland sugar cookies for his inauguration. Wonderland maintains its high profile by creating signature cookies for special events, most recently crafting a range of treats for the MLB All—Star Game post—game party. But what might push the Wonderland brand into national name recognition is an in—develop1nent TV show. Their production company is currently fielding offers from networks for a show that goes behind the scenes at Wonderland. “Things have really come together,” Sondra says. “The bakery’s growth, its loyal fan base, the opportunities that have come our way—it’s a great inspirational story.”
Wonderland Bakery turns fantasy into bakery reality
Posted By admin In Bakery and Cakes, Industry News Tags: allyson ames, bakery, baking training, face book, gingerbread cookies, marketing, piece de resistance, whoopi goldberg, work apronReiser – food industry in processing and packaging solutions
Posted By admin In Bakery and Cakes, Health Food, Production Equipment, Ready to Eat Tags: brine mixers, food, food packaging equipment, food processing equipment, form fill seal packaging, high quality equipment, packaging, sausage meat, vacuum chamber
For 50 years, Reiser has been a leading supplier of processing and packaging equipment solutions for the sausage, meat, poultry, seafood, prepared food, bakery and cheese industries. During that time, the company has gained recognition for its high-quality equipment, innovative engineering, and outstanding service and support. Today, this total commitment to its customers positions Reiser as the one supplier that processors can trust for better, smarter solutions.
Food Processing Equipment:
Vemag - Stuffers, grinders, formers, fillers, portioners, depositors, extruders, and coextruders
Holac - Dicers, slicers, and cutting equipment
AMFEC - Mixers, blenders, tumblers, massagers, and macerators
Ross - Tenderizers, meat presses, slicers and BLC impingement tunnels
Fomaco - Injectors, tenderizers, brine mixers, and tanks
Seydelmann - Bowl cutters and choppers, mixers, grinders, and mixing grinders
Food Packaging Equipment:
Ross - Tray sealers for case-ready and modified atmosphere packaging
Repak - Horizontal form/fill/seal packaging machines
Supervac - Automatic vacuum chamber packaging machines
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Kaak Group Total Bakery Concepts
Posted By admin In Bakery and Cakes, Production Equipment, Ready to Eat Tags: authentic products, bakery, brioche, Concepts, country style, depth knowledge, flexible system, nuances, tailor made solutions
The Kaak Group is today’s answer to complex sales markets for bread and other baked products.
Highly qualified experts in six subsidiaries and eight divisions together focus on developing and providing optimal technical and technological variations and nuances for each product, be it mixed bread, toast, baguette, brioche or country-style breads.
Within the Kaak Group, we combine the in-depth knowledge of our engineers and technologists in a flexible system which delivers tailor-made solutions without intergration problems.
The result: authentic products made on tailor-made automated production lines which comply with the market’s requirements and are convincing in terms of economy and ecology.
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Satin Fine Foods, Inc – producer of rolled fondant
Posted By admin In Bakery and Cakes, Ingredients Tags: fondant, foodservice distributors, Ice, information supermarket, international bakery, lower hudson valley, rolled fondant, store bakery, supermarket chainsLocated in New York’s lower Hudson Valley, Satin Fine Foods, Inc., is the leading commercial producer of rolled fondant in North America and supplies the Satin Ice product through global distributors to many diverse cultural markets. We are committed to developing long-term relations with our network of both national and international Bakery, Pastry and foodservice distributors. Please contact us for further information.
Supermarket Trends: As in-store bakery cake sales remain on the increase, many supermarket chains are Read the rest of this entry »
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ADM – exceptionally high-quality ingredients and supplies
Posted By admin In Bakery and Cakes, Food and Drink Product, Health Food, Ingredients, Ready to Eat Tags: adm milling, enhancement services, food scientists, food technicians, Milling, milling company, platform team, product, right place at the right timeRelated Posts:
BakeMark – The finest quality baking solutions
Posted By admin In Bakery and Cakes, Health Food, Ingredients Tags: BakeMark, bakery supply, brand logos, category, product category link, signature brands, supply partner, ulmer spatzLife couldn’t be better when we see your creations bringing smiles to children’s faces. Every talented baker has a loyal bakery supply partner standing behind them. We want to be that one for you – figuring out the science of baking, letting your imagination take the rein. Either having them made to your satisfaction or traveling the world to find the best ingredients and supplies, that’s us – Your BakeMark.
Whether you are Read the rest of this entry »
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Wheat Wise Whole Grain Oat & Honey Bread Mix
Posted By admin In Bakery and Cakes, Health Food, Ingredients, Production Recipe Tags: bread mix, conventional reel, honey bread, instant yeast, Mix, rack oven, water, water equipment, water mixYIELD: Approximate Yield per bag 122 bagels at 125g (4oz)
| Kg: | g: | Ingredient: | Lb: | oz: |
| 10 | 0 | Robin Hood Wheat Wise Whole Grain Oat & Honey Bread Mix | 22 | 0 |
| 0 | 100 | Instant Yeast | 0 | 3.5 |
| 5 | 200 | Water (variable) | 11 | 8 |
Equipment:
Mixer: 4 Speed upright with a hook attachment.
Preparations:
| 1. Add the instant yeast and Read the rest of this entry » |
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Horizon Milling
Posted By admin In Bakery and Cakes, Health Food, Ingredients Tags: bakery products, cargill incorporated, chs inc, flour, flour miller, flour milling, Milling, quality flour, risk management productsHorizon Milling G.P. is proud to support Canada’s foodservice, bakery and food manufacturing markets with quality flour, oats and baking products, and innovative services that bring distinctive value to customers. As a partnership formed by Cargill, Incorporated (“Cargill”) and CHS Inc. (“CHS”), Horizon Milling G.P., is uniquely positioned to bring you the global resources of one of the leading flour milling partnerships in North America. We invite you to learn more about the collaborative opportunities we offer to help you build business and strengthen your competitive position.
Proud home of
Robin Hood® brands for foodservice and industrial baking customers.
COLLABORATING TO HELP CUSTOMERS SUCCEED
Horizon Milling G.P. delivers a Read the rest of this entry »
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Industrial Baking Pans
Posted By admin In Bakery and Cakes, Production Equipment, Ready to Eat Tags: American, americoat, custom bakery, design enhancements, legendary quality, production samples, quality, release coatings, sandwich pans
American Pan is the world’s leading manufacturer of custom bakery pans. Our commitment to quality, service and innovation results in pans of legendary quality and durability. Our industry leading product enables bakers worldwide to operate their bakeries more efficiently.
OUR PANS – Our state-of-the-art manufacturing, engineering and advanced tooling capabilities allow us to fabricate custom pans to suit any bakery’s needs… and even provide production samples in as little as 2 to 3 weeks. Reinvestment and continuous improvement are at the core of our business. Whether it is superior pan materials, methods of manufacturing or overall design enhancements, when you purchase from American Pan you are buying products that set the standard for innovation, quality and durability. Read the rest of this entry »
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Bloomfield 8542 Pourover Coffee Brewer
Posted By admin In Bakery and Cakes, Food and Drink Product, Ready to Eat Tags: bloomfield coffee maker, bunn coffee, Coffee, coffee brewer, coffee carafe, coffee filter, cold water, location time, no plumbing, unit, wppaUsed Bloomfield Coffee Maker
It comes with 1 (one) coffee carafe and 1 (one) coffee filter holder
We have tested the unit and it works great.
This unit will allow you to make great tasting coffee for your location time and time again. You will need to grind your own coffee or use pre ground.
Dont wast your time with store bought units.
This unit is comparable to any BUNN coffee unit.
This model requires no plumbing – completely portable
Just pour cold water in the top and coffee brews immediately
Home » Bloomfield 8542 Pourover Coffee Brewer » Bloomfield Coffee Maker
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